3月16日，西安电子科技大学文化活动中心内人头攒动、座无虚席，1500位来自四面八方的热心影迷和大学生观众，与省教委、省文化厅、共青团市委、曲江新区管委会领导共同见证了由西安曲江新区管委会、西安曲江文化产业集团主办，曲江影视打造并运营的西北首家针对大学生受众而组建的具有市场化运作功能的电影院线——“西安曲江大学生电影院线”的启动仪式。曲江新区管委会副主任寇雅玲到场剪彩并发表了热情洋溢的讲话，随后与大学生影迷们一同观看了金鸡奖获奖影片《横空出世》。
“西安曲江大学生电影院线”是西北首家初具规模并成功运营的大学生院线，其承办运营方曲江影视集团将通过共建院线、电影放映等影视文化交流活动，服务陕西各大高校，助力高校文化建设。目前，已经与西安电子科技大学、西安思源学院、西安欧亚学院、西安建筑科技大学华清学院四所高校签订了共建协议，开展放映活动8场。下一步，曲江影视集团将努力拓展和增加“西安曲江大学生电影院线”的签约高校、屏幕数量和观众规模，力争成为曲江文化产业走向全国的又一面旗帜。
西安曲江大学生电影院线的成功起航得到了中央、省市多家媒体的广泛关注，新华社、人民网、腾讯网、陕西电视台、西安电视台、《华商报》、《西安晚报》等媒体均大篇幅的报道了这一文化盛事。《中国日报·海外版》于3月17日图文报道如下：
http://www.chinadaily.com.cn/regional/2012-03/17/content_14855793.htm
College film festival premieres in Xi'an
Updated: 2012-03-17 20:35
By Lu Hongyan and Gao Shuyue (China Daily Shaanxi Bureau)
Workers hand out movie tickets to people as Qujiang Film and Television Group launches a college film festival on Friday in Xi'an, Shaanxi province. [Photo/chinadaily.com.cn]
College students in Xi'an, Shaanxi province, will have more movies to choose from as Qujiang Film and Television Group launched a college film festival on March 16.
Leaders from the Education Commission of Shaanxi province, Xi'an Electronic & Technology University, and Qujiang New District attended the opening ceremony, along with 1,200 teachers and students from Xi'an Electronic & Technology University.
The military film Out of Birth Without Notice, which won several awards at the 9th China Golden Rooster and Hundred Flowers Film Festival, was screened for free as the premiere film.
According to Guan Zhaoyi, general manager of Qujiang Film and Television Group, it is the first cinema festival designed for college students in China, with the added benefit of promoting cultural projects put forward by Shaanxi province.
Meanwhile, the cultural lives of college students would also be enriched.
More than 200 selected classical films will be released on weekends throughout the whole year. Qujiang Film and Television Group will be screening the movies for free.
The film festival, which opened at Xi'an Electronic & Technology University on March16, will travel to other universities in Xi'an and the whole province.
Qujiang Film and Television Group launches a college film festival on Friday in Xi'an, Shaanxi province.
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